The recession is ending - is your business ready?

Britain is ‘on the brink of recovery’ according to a report this week from the British Chambers of Commerce (BCC), with the FTSE 100 share index on a 12 month high.
Businesses that have been weathering the storm need to get ready right now to take full advantage of the opportunities that will come with the upturn.
Smarter companies will have used the slowdown wisely to train their staff, improve customer service, recalibrate their products and services to suit the tough conditions, and market themselves while their competitors’ bunkered in.
For those who have been frozen in the headlights, now is a great time to get a strategy in place to be ready for the recovery.
Here are a few simple things forward-looking businesses should be doing now:
Get a robust marketing strategy: you need to be revising your services, products and pricing to meet the needs of your cusomers in the next few months. What will they be looking as the economy improves? Is it different from what you are offering now? What extra value can you give to persuade them to go with you rather than a competitor?
Lock in low advertising rates: there are some great advertising deals around at the moment as newspapers and TV and radio stations have been desperate to pull in business. Take advantage of this – book long-term while the rates are low.
Look for a new office: there is plenty of empty office space around which landlords are desperate to let. If you move now, you could get a long-term rent deal at a great price.
Take your message to market: now is the time to shout about what you are doing, grab market share, and be the recognised brand when the orders start coming in. Tie in a well-planned public relations blitz with your marketing campaign to take full advantage of the opportunities which will arise.
At Breen Media, we recognise that businesses are still struggling and counting the pennies and may see PR as a luxury they can’t afford. We don’t want them to miss out on the chance to steal a march on their rivals. That’s why we’ve launched a special half-price deal for all new clients. We’re halfing our monthly retainer for the first three months, or for the first project we do for you.
To find out more, click here