Monday 8 June 2009

Hello from Breen Media

I hope you enjoy browsing through the redesigned Breen Media website www.breenmedia.co.uk.

The new site reflects the way our business has fundamentally changed since we set up four years ago. Then, Mairi Mallon and I we were dipping our toes in the waters of freelance journalism in Britain after decades working as staff reporters, offering public relations as a sideline. Now, due to growing demand, all our energies are focussed on using our experience of how the media works to offer PR services that get results.

With who knows how many gazillions of unread words and pixels floating across the internet, I think it’s more important now than ever for businesses to get their message clear – and seen by the right people. Or as jazz legend Charlie Mingus put it: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”

We’ve re-branded the company and have a new logo and a slogan - ‘to the point’- which sums up what we think public relations should be all about.

Thanks to word-of-mouth recommendations from existing clients and people who know and have worked with us in Scotland, the UK and internationally, we’ve continued to win new business - despite the current recession.

We’ve also recently set up rein4ce, a specialist company offering PR and corporate communications to the insurance and reinsurance industries, and have picked up clients in London, Bermuda, the Middle East and Latin America.

I’ll be updating the blog regularly with news about the company, as well as offering any thoughts on media and business issues I think will interest clients - or people simply browsing through - that might help everyone struggle through the recession. And I’ll post any interesting stuff I come across that has cheered me up or made me stop and think.

In the meantime, we’re always looking for ways to improve what we do, so we’d welcome any thoughts you have – good or bad – on the website and the services we offer.

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